Our Place

welcome to my capstone! a 20 week process full of ups, downs, smiles, and a few tears. We overcame a ton and I am so proud of the final Product. Scroll down to see all the ins and outs!

OUR PLACE is a brand that saved you a seat at the table. Launched in 2019 by Shiza Shahid, Our Place was made for connections across the kitchen table. They believe in the power of home cooking to bring people together. It’s why the products created are for seamless cooking making it easier and more joyful.  Our Place products are designed for how we live and celebrate making (and breaking) traditions with family: given, chosen, and found.

Sharing a home-cooked meal is sharing our stories — there is a transformative power in uplifting the differences in how people cook and eat together. The hope is that through telling these stories, Our Place helps bring the disparate edges of our world closer together.

“As immigrants, my partner and I found Our Place in America by cooking and sharing food with new friends who became our chosen family. That’s why we started Our Place: to build a bigger table, one that would have room for all of us.”

— Shiza Shahid, Co-Founder

CAPSTONE

This capstone underscores the critical role of strategic collaborations and personalized marketing in enhancing customer loyalty, retention, and engagement. Through an in-depth analysis of primary and secondary research, this study aims to provide actionable insights into how collaborative efforts can amplify brand value and foster deeper connections with consumers.The successful execution of the Our Place x Julu collaboration and the "Our Place, Your Story" campaign offers a blueprint for leveraging partnerships and personalization to achieve marketing objectives.
Increase Brand Engagement and Customer Loyalty through the means of social platforms and marketing